When it comes to choosing colours for your designs, you should take great care about what the colours say to your target market. You need to think carefully about what reaction or action you might want to prompt, and what these colours say about your company, product or brand.
Colours can prompt thoughts, feelings, emotional reactions and many other things besides if they are used in an effective way. Companies take all of this and more into account when they develop their own branding and corporate identity.
So to help, we have included some of the more commonly used colours and some of the associated emotions below;
RED:
Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor
PINK:
Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil
ORANGE:
Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
YELLOW:
Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth
GREEN:
Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility
BLUE:
Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
PURPLE:
Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality
BROWN:
Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.
BLACK:
Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition
GREY:
Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness
GREEN:
Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness
One of the benefits online print can offer is that they are always available and they can also offer much cheaper services compared to offline printers. While giving the same or better quality of the product, this will also gain the online printing company of getting its promotions and advertisement across for less than the actual price with common or traditional companies.
Second benefit that they can offer would be the tons of designs that online printing can offer. It also offers design alternatives for other printed tools. These also have great design templates to choose from, while you’re still providing all clients and customers the choice of uploading or making a personalized design. On the other side, online printing company can make a great print materials design for all the clients and customers. These quality materials that are given by the online printing company will not only present the business in the best possible way, it will also benefit in having new clients and customers. Because these print materials look awesome, there is also a big chance that prospective clients and customers will line up to purchase a product or service.
Another benefit that they can offer is that they can make things very easy. Clients and customers no need to spend time traveling to printing office to just place order. This is definitely the best thing is it allows you to place your order from just anywhere in the world, you just need a computer with internet connection and you can start browsing and choose which template is the best for you, once you’re done, the online printing company will deliver your order at your given address making the whole process absolutely time saving and hassle free.
24/7 Customer Support
Various online printing companies are reachable 24/7 and offers customer support; these means that they can be contacted any time of the day. A reason for this is that online printing companies know that people from anywhere in the world belonging to different time zones might need to clarify things with them at any time. This is why you would sometimes see that they have a messenger device installed in their website which tells you that a customer support officer is online to answer all your questions about the product
With the rise of Digital Marketing and, more specifically Social Media, people have been looking at the print industry with a keen interest. Where will it now fit? How will it adapt?
The fact is that the biggest event of the year and potentially in Great Britain’s recent history has just concluded and did print play a part? It certainly did.
Not only did the majority of headline sponsors spend heavily on printed marketing materials- taking advantage of the rights to use the official Olympic Logo- but they actually highlighted the need to do so.
Companies including British Airways, Deloitte, McDonalds and EDF all invested in new material to be printed to boast their affiliation with London 2012. From press ads to packaging; a whole range of print was adopted to coincide with the Olympics.
The branding around the Olympics is another point to consider too. The logo that was developed for the London 2012 Games was made to be seen; and what better way for it to be seen than on physically printed banners, leaflets and posters?
From this we can see that print works, when combined with good branding, can be a hugely powerful marketing tool. Your business may not have the budget that the Olympics did, but it doesn’t have to.
As long as your brand is strong, we can do the rest.
Following massive expansion with the last 24 months, Surefit Carpets have approached us to print a range of promotional marketing material to boost their ambitions to become Yorkshire’s number one for carpets and flooring by 2014.
For 15 years Surefit Carpets has been providing quality carpets and flooring to domestic and commercial customers throughout the South Yorkshire region. In 2012 Surefit are hoping to expand their operations and move into areas in West Yorkshire, Lincolnshire and North Nottinghamshire.
Surefit benefit from our huge range of commercial print products.
Over the past 24 months we have been offering Surefit Carpets a range of printed media and are proud to be associated with the regions leading carpet and flooring supplier. Surefit have ordered over 250,000 A5 Leaflets to help kickstart business in their new areas of Sheffield and Wakefield and have already seen some fantastic results from the direct mail and door to door distribution we have carried out. As well as providing the marketing material for Surefit’s expansion, we have also provided a range of business stationery from quotation forms to business cards to support their logistical effort. With the support of leafletprinting.co.uk, Surefit is already doing record numbers in the Sheffield area compared to this time last year. Take a look at what Surefit Carpets in Sheffield have to offer.
We make it easy for you to market your products or services.
Surefit carpets have benefited from a range of our services, particularly our new direct mail services. Our new direct mail services offer a great way to get to your message to your customers by mail and because we carry out the complete process in-house, we can offer this service at a cost which guarantees a great return on investment. Our investment in new machinery now means we can design, print, personalise, enclose and mail your direct mail under one roof – meaning huge savings every step of the way. With our new mailing software we can maximise any Royal Mail discounts and allows you to reach more customers for you money. If your business is looking to expand into new areas then we can help, we can provide the full range of marketing material you need as well as design and branding advice to assist you in growing the brand of your business. At leafletprinting.co.uk we always make a huge effort to ensure the print we provide offers our customers the best possible chance of getting maximum benefit and return on investment. Whether you need a million leaflets, or a hundred flyers, it’s important to us that our customers benefit from our services and we take pride in working with businesses to help them grow. The success of our business is directly linked to the success of our customers. If you need any advice or help with your marketing material or strategy please get in touch.
