When it comes to choosing colours for your designs, you should take great care about what the colours say to your target market. You need to think carefully about what reaction or action you might want to prompt, and what these colours say about your company, product or brand.
Colours can prompt thoughts, feelings, emotional reactions and many other things besides if they are used in an effective way. Companies take all of this and more into account when they develop their own branding and corporate identity.
So to help, we have included some of the more commonly used colours and some of the associated emotions below;
RED:
Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor
PINK:
Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil
ORANGE:
Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
YELLOW:
Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth
GREEN:
Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility
BLUE:
Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
PURPLE:
Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality
BROWN:
Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.
BLACK:
Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition
GREY:
Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness
GREEN:
Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness
When you are preparing to have something printed, one of the very first thought you should have is : what type of design should I do for this print?
Design is literally the heart of the printing process. As a discipline, graphic design is relatively recent. But as an art, it’s very old. Design enhances the transfer of knowledge and visual messages. It also plays an indispensable role in selling a product or idea; thus maintaining an important place in what marketing strategy calls visual communication. It is applied to products and corporate identity such as
Logo: this is a graphic mark which is also called emblem; it is indeed representative of a company. Commercial bodies or corporate organisations use it. Logo design is an important area of graphic design.
Colours: important to brand recognition, but should not be conceived in such a way that it will be confused with the logo design; if not there is the possibility of conflict of their specific functions.
Text: a reference to other written details about the corporate body or business. A designer may have a better informed judgement as to how to arrange the text.
A graphic design project may involve the stylisation and presentation of existing text and images by the designer. Design for print is therefore not as simple as the idea you have got. Because of the qualities that designing requires it’s better leaving it to the care of professional graphic designers. You may communicate your idea of the design to the Graphic designers of the printing house and let them assist you to give shape to it. Indeed it’s always easy to tell the difference between the design by the amateur designer and that of the professional.
Here creativity is brought to bear. The same way you may be good at your business or occupation is the same way the graphic designer has been equipped to help you get the perfect design for leaflets. And as technology and mass media have continued to spread, the role of the computer and all the digital gadgets in business increases as well. However, there is no cause for alarm! Your design for print can be handled efficiently at Leafletprinting.co.uk.
At Leafletprinting.co.uk, there are specialists who produce corporate branding, business stationary, promotional leaflets and many other items. They are offering free design on arrange of products including:
· Leaflets
· Flyers
· Brochures
· Letterheads
· Business cards
If your total print order is over £100 you may be entitled to a free design service; but this will also be a function of the amount of time needed to complete your design. Their Graphic designers know their job and can make something beautiful out of your initial concept. All they are waiting for is the opportunity to help you solve the puzzle of your design for print.
