When it comes to choosing colours for your designs, you should take great care about what the colours say to your target market. You need to think carefully about what reaction or action you might want to prompt, and what these colours say about your company, product or brand.
Colours can prompt thoughts, feelings, emotional reactions and many other things besides if they are used in an effective way. Companies take all of this and more into account when they develop their own branding and corporate identity.
So to help, we have included some of the more commonly used colours and some of the associated emotions below;
RED:
Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor
PINK:
Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil
ORANGE:
Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
YELLOW:
Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth
GREEN:
Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility
BLUE:
Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
PURPLE:
Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality
BROWN:
Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.
BLACK:
Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition
GREY:
Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness
GREEN:
Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness
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Complete Direct Mail Services in-house.
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At leafletprinting.co.uk we take pride in printing everything in-house. By doing this we can keep to the high standards our customers expects, whilst keeping our prices consistently low. We do not outsource anything you see on our website so you can be rest assured that we can update you as to how your order is progressing at any time with honest, real time information.
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With the current global economic crunch, many people are looking for ways to get value for their money. If they can get excellent service or good without spending much, they will appreciate it. Cheap printing offers customers such incredible possibility to get the highest satisfaction possible without squeezing their purse dry. Printing always seems to be historically taking sides with the “social”.
Printing, indeed has affected various aspects of human life. Basically the social impact of printing consists in making it possible for a higher number of people to get access to knowledge. Shortly before the advent of printing there was an expansion of literacy among laypeople. This, coupled with the growing need of governments and businesses for written records led to a demand for a less-costly strategy of reproducing the written word. This demand grew to make way for the invention of the printing press. Following this historic event, knowledge began to disseminate. In the process, printers formed a new group of artisans for whom literacy was indispensable.
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Competition may call for the fall of the prices of cheap products and services, but the global economic crisis does not make things easier for businesses.
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As a member of the Expert Print Group, Leafletprinting.co.uk can afford to please their customers by carrying them along. The cheap printing that they offer does not reduce the excellent quality of the customer services that’s now a hallmark of the enterprise.
