When it comes to choosing colours for your designs, you should take great care about what the colours say to your target market. You need to think carefully about what reaction or action you might want to prompt, and what these colours say about your company, product or brand.
Colours can prompt thoughts, feelings, emotional reactions and many other things besides if they are used in an effective way. Companies take all of this and more into account when they develop their own branding and corporate identity.
So to help, we have included some of the more commonly used colours and some of the associated emotions below;
RED:
Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor
PINK:
Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil
ORANGE:
Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
YELLOW:
Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth
GREEN:
Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility
BLUE:
Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
PURPLE:
Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality
BROWN:
Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.
BLACK:
Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition
GREY:
Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness
GREEN:
Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness
This week we are kept super busy by the UK’s leader in energy efficient heating systems.
Fischer future heat has been manufacturing energy efficient storage radiators in Germany for over 50 years and their new energy efficient radiators offer huge savings on electricity bills. Compared to other older radiators, Fischers high tech radiators offer savings of up to 40%!
We’ve been working with Fischer for around 2 years, supporting their growth and supplying them with huge amounts of leaflets at short notice. From 4pp A5 leaflets to bespoke leaflets, we have provided Fischer with a huge amount of printed products and are proud to list them amongst our customers.
This week we’ve printed more than 1,000,000 leaflets for their Royal Mail campaign and to promote their amazing 25% off deal which is valid until the end of May. For more about Fischer and the great products they do, why not check out their website at http://www.fischer-futureheat.co.uk/
Following massive expansion with the last 24 months, Surefit Carpets have approached us to print a range of promotional marketing material to boost their ambitions to become Yorkshire’s number one for carpets and flooring by 2014.
For 15 years Surefit Carpets has been providing quality carpets and flooring to domestic and commercial customers throughout the South Yorkshire region. In 2012 Surefit are hoping to expand their operations and move into areas in West Yorkshire, Lincolnshire and North Nottinghamshire.
Surefit benefit from our huge range of commercial print products.
Over the past 24 months we have been offering Surefit Carpets a range of printed media and are proud to be associated with the regions leading carpet and flooring supplier. Surefit have ordered over 250,000 A5 Leaflets to help kickstart business in their new areas of Sheffield and Wakefield and have already seen some fantastic results from the direct mail and door to door distribution we have carried out. As well as providing the marketing material for Surefit’s expansion, we have also provided a range of business stationery from quotation forms to business cards to support their logistical effort. With the support of leafletprinting.co.uk, Surefit is already doing record numbers in the Sheffield area compared to this time last year. Take a look at what Surefit Carpets in Sheffield have to offer.
We make it easy for you to market your products or services.
Surefit carpets have benefited from a range of our services, particularly our new direct mail services. Our new direct mail services offer a great way to get to your message to your customers by mail and because we carry out the complete process in-house, we can offer this service at a cost which guarantees a great return on investment. Our investment in new machinery now means we can design, print, personalise, enclose and mail your direct mail under one roof – meaning huge savings every step of the way. With our new mailing software we can maximise any Royal Mail discounts and allows you to reach more customers for you money. If your business is looking to expand into new areas then we can help, we can provide the full range of marketing material you need as well as design and branding advice to assist you in growing the brand of your business. At leafletprinting.co.uk we always make a huge effort to ensure the print we provide offers our customers the best possible chance of getting maximum benefit and return on investment. Whether you need a million leaflets, or a hundred flyers, it’s important to us that our customers benefit from our services and we take pride in working with businesses to help them grow. The success of our business is directly linked to the success of our customers. If you need any advice or help with your marketing material or strategy please get in touch.
When white goods giants Kenberne wanted to promote their super summer sale then they knew where to come for a great deal on their promotional flyers.
With the summer upon us, Kenberne wanted to get their famous summer sale underway with a bang and have embarked on a huge marketing campaign incorporating radio, direct mail and Internet marketing. Printing over 100,000 A4 leaflets for this campaign alone, Kenberne are bound to see sales improve.
Kenberne has been in business for over 40 years and are nationally recognised as one of the UK’s leading independent electrical retailers. Selling all types of electrical goods from lawn mowers, to range cookers, Kenberne offers fantastic services and industry leading savings.
Complete Direct Mail Services in-house.
This is now the third direct mail campaign we have carried out for Kenberne and this continue to be important part of their marketing strategy. Leaflet distribution is great for sharing offers with potential customers and can be used on a local or national scale. Whether you’re looking to carryout a relatively small campaign with around 5000 A5 leaflets, or looking at a larger campaign with hundreds of thousands of flyers, leafletprinting.co.uk can cater for your every design and print need!
