When it comes to choosing colours for your designs, you should take great care about what the colours say to your target market. You need to think carefully about what reaction or action you might want to prompt, and what these colours say about your company, product or brand.
Colours can prompt thoughts, feelings, emotional reactions and many other things besides if they are used in an effective way. Companies take all of this and more into account when they develop their own branding and corporate identity.
So to help, we have included some of the more commonly used colours and some of the associated emotions below;
RED:
Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor
PINK:
Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil
ORANGE:
Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
YELLOW:
Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth
GREEN:
Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility
BLUE:
Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
PURPLE:
Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality
BROWN:
Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.
BLACK:
Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition
GREY:
Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness
GREEN:
Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness
Following the arrival of our state of the art mailing machinery, we’re now offering the full direct marketing solution under one roof.
Following a busy first quarter of the year we have invested in some new machines to further improve our offerings to new and existing customers. Our new acquisitions include:
- AstroJet 1000 – High speed inkjet printer for personalising envelopes and other marketing media
- Bell & Howell Jumbo Poststar- DL – C4 envelope enclosing machine
- Flexmail mailsort – Mailsort software in collaboration with Royal Mail
The machinery and software we have purchased will allow us more flexibility in terms of turnaround times and will allow us to provide more cost effective quotes to our customers. In particular by bringing our direct mail and fulfilment services in-house, we estimate we will save our customers around 20% compared to sending the job to a third party. Why not let us take care of your complete direct marketing campaign, from initial design to Royal Mail collections, we can take care of your campaign from start to finish.
The machinery istallation and support was provided by Gary at Mail Room Equipment. Gary and his team provided both technical and logistical support and even demonstrated the machinery on a recent job. If you have any requirements for mailing, bagging or inserting machinery why not visit their website at http://www.mailroomequipment.net/
We make it easy for you to reach your customers and offer marketing support each step of the way. Our marketing services include:
- Concept Design
- Marketing Material Printing
- Envelope Personalisation
- Envelope Inserting
- Mail Sort
- Royal Mail Dispatch
By keeping everything under one roof you have control over your marketing campaign. You can make adjustments to artwork, data and even the Royal Mail service you require quickly and easily and can contact us for an update at any time about the campaign you may be doing.
Promote your products and services with a direct marketing campaign.
We have already carried out a number of direct marketing campaigns and have already noticed the benefits of offering this service under one roof. Noticeable benefits include faster turnaround times, improved accuracy and significant cost savings. We recently wrote about a large mailing for the famous Stoneacre Jackpot Event. You can find out more about this by clicking here.
You can find out more about our direct mail and marketing services by contacting a member of our sales team on 01302 719137 or send us an email at info@expertprint.co.uk.
Welcome to Expert Print, a Doncaster based company offering a huge range of design, printing, mailing and fulfilment services.
We are based in Bawtry and carry out every single process in-house so we can be sure the quality your receive is only the very best. Unlike most other companies in Doncaster, we are actually printers, rather than brokers, this means we can offer a wider range of products at prices which brokers will be unable to compete with. We even offer design services free of charge to give you even more savings on your printing. We know of many design companies in Doncaster who charge upwards of £45 per hour to design a leaflet or flyer, then place 30-40% on top of our prices and sell them to you!
So why come to us directly for your printing?
The first and more important reason why you should come to us is for financial gain! Let’s face it, at the moment the economy is slow so it’s important to save money when possible. The second reason is quality – as we print for many brokers and agencies we know the products you receive will be on as good as, if not better than the ones you would receive from your marketing agency. In some instances we may have even printed your leaflets, flyers and brochures before! The third reason is service – we can offer second to none service and unbeatable turnaround times. We control production from within so if you require any updates, need a job pushing through quicker, or have an issue with a job, we can deal with this effectively in super quick time.
What kind of products do we provide?
At Expert Print we already provide a number of well known, Doncaster based businesses with a huge range of stationery, printed media and design services, as well as fulfilment and envelope mailings. Businesses such as Stoneacre Motor Group, Surefit Carpets, Kenberne and the Earl of Doncaster have been benefitting from our services for a number of years and you could do the same. Whilst we print a huge range of products below are some examples of our more popular ones:
We welcome all of our clients the chance to come and to our Doncaster based factory and take a look round and we offer free samples so you can see what products will best suit your business. Alternatively if you’re too busy to pop and see us, we now have a full online store where you can make purchases, chase up your order, upload your artwork and get prices on thousands of different items at the click of a button.
For help with any of our services or to speak to someone regarding your printing requirements please call a member of our sales team on 01302 719137.
