When it comes to choosing colours for your designs, you should take great care about what the colours say to your target market. You need to think carefully about what reaction or action you might want to prompt, and what these colours say about your company, product or brand.
Colours can prompt thoughts, feelings, emotional reactions and many other things besides if they are used in an effective way. Companies take all of this and more into account when they develop their own branding and corporate identity.
So to help, we have included some of the more commonly used colours and some of the associated emotions below;
RED:
Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor
PINK:
Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil
ORANGE:
Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
YELLOW:
Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth
GREEN:
Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility
BLUE:
Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
PURPLE:
Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality
BROWN:
Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.
BLACK:
Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition
GREY:
Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness
GREEN:
Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness
Each year we choose a charity to donate our design and printing services to, offering them free promotional printing services for events and fundraisers. This year we have selecte The Lions because of the great work they carryout in local communities throughout the UK.
Who are the Lions.
The Lions mission is to help those in the community who are less fortunate than many others – raising money for many vunerable people and promoting everyone to work together to promote a better community.
This months fundraiser – ABA Belts Final Boxing.
This week we are helping Doncaster Lions out with some programmes for their boxing fundraiser to be held at Doncaster Dome on Tuesday 15th May. The night promises to be a great success and boasts a great line up of ABA Boxers from the Yorkshire region who are fighting for a number of prized ABA belts. For tickets to the great event visit http://www.the-dome.co.uk/concerts-events.html.
Boxing Programme Printing.
The event will need a programme and a fightcard, which we will donate as part of our commitment to the Lions. This programme will be printed on 250gsm silk artboard and will be A4 in size, folded to A5 to product a sturdy 4pp A5 programme. As with everything from leafletprinting.co.uk, the programmes will be printed in full colour and sealed to ensure the best possible finish. You can check the prices of this exact product by visiting our flyer printing page.
We want to take this opportunity to wish all the boxers the very best of luck and thank the Lions for allowing us to promote the great work they do in the community.
The week we’re working with Stoneacre Motor Group to print and distribute over 85,000 full colour, glossy magazines to existing customers throughout the UK! In this edition Stoneacre are offering some of the best offers ever seen in the motor industry and with the help of leafletprinting.co.uk, hope to see more than 500 visitors through their doors on Thursday 17th May.
Helping Stoneacre Become The UK’s Number One Motor Group!
This fantastic event is held every 3 months and we have been providing high quality brochure printing since it’s launch almost a year ago. The quality of the magazine and the quality of the offers from Stoneacre has seen the event grow from strength to strength. To find out more about their fantastic evening why not visit their website at http://www.stoneacre.co.uk.
More about the brochure.
The 12 page brochure is printed on FSC silk paper, the cover being on 170gsm and the inners 130gsm. The A4 brochure is folded stitched then inserted into envleopes ready for Royal Mail to post. Although we exclusively provide the print services to Stoneacre, the design is provided by first class media agency PAB studios. To find out more about the services they provide why not check out their site at http://www.pabstudios.co.uk.
Our brochure printing is widely accepted as some of the finest in the UK. We take pride in ensuring that the brochures we print represent the quality that is associated with the Stoneacre brand. If you don’t already know, we also offer in-house fulfilment services which allow us to add this to our offerings at unbeatable prices, this makes us a one stop shop for all your brochure print, fulfilment and distribution requirements!
The positive impact of advertising on any business can lead to profits. Living in the times when almost everything is sold online, advertisements can lead to the increase in the business profits of the different companies associated. The internet has seen the advent of different types of business and along with it the importance of the different forms of advertising has cropped up. Among the different forms of advertising, the ones involving direct contact with the prospects are very popular. This form involves the direct contact which makes the whole idea fruitful and a success. Among the different forms involving direct contact the ones using the booklets has become popular too. This has made booklet printing so important. Booklets are generally small sized books. These miniature sized books are generally of 25-30 pages, found lying in conference rooms, office and conference halls. These are generally used as freebies and gifted to the prospective customers. Booklet printing has gained importance due to the fact that the booklets are very powerful tools to share the views of the company apart from sharing information. Compared to the different other forms of printed stationery used for advertisement purpose these create a better image of the company apart from the booklets having more impact as far as the penetration is concerned. The main advantage of this form of printed medium is that due to the number of pages, usually 25-30, diagrams, charts and different images can be used to create the impact, which otherwise cannot be done in the other forms of advertising, due to the lack of space. This is generally seen when the booklets are used to present the annual reports.
Booklet printing has seen different new innovations come into play.
Used to create an image the first few pages are generally used to give the prospects an insight along with the different options available. This space is generally kept short and precise to avoid the clients getting confused with the offerings of the company involved. The later part of the booklets can contain the details of the company and its products. The booklets are very powerful tool in the advertising world due to the direct contact it has with the prospective customers. Having a suitable size helps as these can be pocketed and later read, as usually done as most of these come with utilities like pocket calendar in the back page. The booklets have the combined power of flyers and business cards. This is due to the fact that most people include the contact details along with the designations of some of the people in the company and mostly the helpline number, which serves as a great tool having the advantages of a flyer and a business card. These are the several reasons that have made booklet printing so important in the present scenario.
